Privacy Policy

At Intralys, protecting your personal information is a priority. This policy explains how we collect, use, store and protect your data when you visit our website, use our digital services or interact with our online campaigns — including those delivered through platforms such as Google Ads, Google Analytics, Meta (Facebook/Instagram) and other third-party advertising tools.

Our role: controller or processor

It is essential to distinguish the two contexts in which Intralys interacts with personal information:

• As a controller: when you interact directly with Intralys (browsing our site, getting in touch, newsletter), we collect and manage your information under the terms of this policy.
• As a processor (on behalf of our clients): Intralys builds acquisition ecosystems, configures forms and manages CRM tools (e.g. GoHighLevel) on behalf of professionals and SMBs. In this context, the information collected remains the exclusive property of our clients. Intralys acts solely as a service provider, processes this data only on its client's instructions, and never uses, cross-references or resells these databases for its own purposes. Any request from an individual concerning this data must be addressed directly to the client concerned.

1. Personal information collected

We may collect the following types of information:

• Contact details: name, email address, phone number, company name, mailing address (if provided)
• Browsing data: pages viewed, length of visits, approximate geographic origin, traffic source
• Technical data: IP address, device type, operating system, browser used, screen resolution
• Information provided voluntarily: through our forms (consultation request, newsletter, discovery call, contract, feedback)
• Advertising interactions: clicks, views, conversions, preferences — collected through Meta Pixel, Google Tag Manager, Google Analytics 4, Google Ads and other similar tools

2. Purpose of collection

Your data is collected for the following purposes:

• Respond to your requests for information or quotes
• Send you a personalized offer or strategy
• Optimize the user experience on our website and tools
• Analyze and improve the performance of our advertising campaigns
• Measure the effectiveness of our SEO and content
• Send you relevant content (blog articles, offers, reminders) — if you have consented
• Comply with our legal and contractual obligations

3. Legal basis for processing and consent

Your information is collected with your explicit, free and informed consent, or when it is necessary to provide a service you have requested from us.

In accordance with Law 25, profiling or tracking technologies (cookies, advertising pixels, analytics tools) are disabled by default on our site and are only activated after a positive action on your part, through our consent banner.

You may withdraw your consent at any time by writing to us at admin@intralys.com.

4. Sharing data with partners

We never sell your personal information. However, some data may be shared with trusted technology partners, solely for the following purposes:

• Targeted advertising: Google Ads, Meta Ads, LinkedIn Ads
• Performance analytics: Google Analytics 4, Meta Pixel, Microsoft Clarity, Hotjar
• Campaign management: Google Ads API, Meta Business Suite
• Automation and CRM: email platforms, automated messaging, GoHighLevel
• Hosting and infrastructure: Hostinger, CDN services
• Payment (where applicable): Stripe, PayPal

All our technology partners are contractually required to respect the confidentiality and security of your data, in accordance with their own policies and applicable standards.

5. Retention period

Your data is kept only for as long as necessary to achieve the purposes for which it was collected, unless the law requires a longer period (accounting, tax or contractual obligations).

• Prospecting data: 24 months after the last contact
• Client data (contracts, invoices): 7 years (Quebec/Canada tax obligation)
• Anonymized analytics data: 26 months (Google Analytics setting)
• Marketing cookies: according to the declared settings (see Cookie usage)

6. Data security

We implement security measures suited to our digital environment:

• Secure SSL/TLS connection across the entire site (HTTPS)
• Restricted access to our professional tools (multi-factor authentication where available)
• Regular, encrypted backups
• Reliable hosting compliant with Canadian standards (Hostinger)
• Regular updates of the systems and platforms used
• Ongoing training of our team on security best practices

Privacy incident management: in the event of an incident presenting a risk of serious injury, Intralys maintains a register of privacy incidents and promptly notifies Quebec's Commission d'accès à l'information (CAI) as well as the individuals concerned, in accordance with Law 25.

7. Your rights

In accordance with Quebec's Law 25 on the protection of personal information in the private sector, you have the following rights:

• Right of access: review the data we hold about you
• Right of rectification: request the correction of inaccurate data
• Right to erasure: request the deletion of your data
• Right to portability: receive your data in a structured format
• Right to object: object to certain processing (direct marketing, profiling)
• Right to withdraw consent at any time
• Right to file a complaint with Quebec's Commission d'accès à l'information (CAI)

8. Cookies

Our site uses cookies to improve your browsing experience, measure the performance of our marketing campaigns and understand our visitors' preferences.

For the full details of the cookies used, their purposes, their duration and how to manage them, see our dedicated page: Cookie usage.

9. Data transfers outside Quebec

Some of our technology partners (Google, Meta, Hostinger, GoHighLevel, etc.) host data outside Quebec (notably elsewhere in Canada, in the United States and in Europe). Before carrying out such a transfer, Intralys conducts a privacy impact assessment (PIA / ÉFVP) to ensure that your information benefits from adequate protection, and frames these transfers with appropriate contractual commitments.

10. Changes to this policy

We reserve the right to modify this privacy policy at any time. Any update will be indicated with a new date at the top of this page. In the event of a substantial change, we will notify you by email or through a notification on our website.

11. Contact us — Privacy Officer

For any question, request or complaint regarding the protection of your personal information, Intralys has designated a Privacy Officer (Responsable de la protection des renseignements personnels) :